Advanced Facebook Ads: Customer Acquisition

Learn how to get new visitors to your online store.

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Behind-the-scenes of a Facebook ad campaign generating $59 million in revenue

Facebook advertising offers an unparalleled opportunity for ecommerce businesses. With a powerful audience-targeting tool, platform-specific ad creative, and easy-to-understand analytics tool, you have everything they need to run ads and grow your business.

In this course, you’ll learn how to get new customers to your online store. From setting a budget to testing your ads, Shopify business owner Ezra Firestone will share his steps for successful interest-based targeting.

Using his own brand and ads as an example, you’ll learn how to create a new customer acquisition campaign using interest-based targeting and data in your very own Shopify store.

Customer Acquisition Advertising

See how a new customer campaign is different from your retargeting and loyalty campaigns that you created in the Beginner course.

Audience Targeting Strategy

Learn how to advertise to people who are interested in your product and who are similar to your existing customers.

Which Ads Work Best

See the ads that earn the most clicks and learn how to produce them on a budget.

Ad Budget Strategy

Start with as little as $5 per day and learn how to make every dollar count.

Meet your instructor

Ezra Firestone

In 2005, Ezra Firestone started his first commerce business. Today, he runs one of Shopify’s fastest growing businesses earning over $59m in the past 4 years. Ezra credits his Facebook and Instagram advertising strategy for generating 90% of his company’s profits.

When he’s not actively working on his own brand, he’s sharing his wins on his blog, Smart Marketer. In part two of this two-part course, Ezra shares details on his new customer acquisition campaign.

Course outline

After you’ve completed the Beginner course and set up your retargeting and loyalty campaigns, you’re ready to get started with your new customer acquisition campaign.

This is the exciting part where you get to start driving new traffic to your online store. In this course, you’ll learn interest-based audience targeting, how to test which ads work best, and you’ll learn how to read the numbers so you know where your success is coming from.


Campaign Strategy

Learn how to start a customer acquisition campaign, from establishing the objective right through to setting the budget.

Begin module one


Ad Creative that Converts

See how Ezra tested his various ads in order to figure out the ones that get the most clicks from his audience.

Begin module two


Example Campaign Creation

Follow along as Ezra creates a campaign for his multi-million dollar brand, sharing how he thinks about targeting and what types of ads work best for his audience.

Begin module three


Advertising Analytics

Get a guided walkthrough of Facebook and Instagram advertising analytics so you can make judgements about where to spend your money.

Begin module four

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“Shopify is the best and biggest for the reach and ease it offers my customers… They’re more confident to buy via a Shopify store.”

Ollie Alpin, Shopify Success Story,

Frequently asked questions

Is this for Facebook advertising or Instagram advertising?

Both. Facebook owns Instagram and the audience data for both is tightly intertwined. That means the Facebook ad platform can easily target Instagram users. Most of what you learn will easily apply to advertising on both platforms but there are a few platform-specific suggestions we make in the course.

Do I need to take the Beginner course before this course?

Technically no, but we highly recommend you have retargeting and loyalty campaigns set up prior to your new customer acquisition campaign. If you start paying for ads to get new customers to your online store, the vast majority of them will leave your site and never come back. That will get expensive, fast.

How much will I need to spend on advertising?

That depends on a lot of variables but Ezra and Shopify Academy have designed this course to be accessible as possible. Ezra offers a number of different campaign strategies that start with just a $5 per day investment.

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