The Secret History of FUBU

The Secret History of FUBU

The secret history of FUBU hero image

FUBU is remembered today as one of the most iconic streetwear brands of our generation. But life wasn’t always like this for founder & CEO Daymond John, who in the early years, ran the company in between his shifts at Red Lobster.

In this animated short, we track back to FUBU’s humble beginnings. The year was 1995, and Wu-Tang Clan were shooting the music video for “Ice Cream” in Daymond’s hometown.

Secret Story Behind FUBU

In 1995, hip-hop and the streetwear game would change forever ft. Daymond John and Wu-Tang Clan. Ready to start your empire? »

Posted by Shopify on Monday, March 21, 2016

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  • Stanley banda
    Stanley banda
    April 05 2016, 02:46PM

    This is just but good

  • Deborah  Safrit
    Deborah Safrit
    April 05 2016, 06:02PM
    Hi Stanley banda I would like to tell u a litttle that about business and have clothes on the plane ages hey how people make can afford regular clothes and some issues and things like that I’m out to help people not its not so much about the money
  • Verona griffiths
    Verona griffiths
    April 06 2016, 06:01AM

    Hi I am the inventor of the Mobile Space Clip. Eliminate mobiles from dropping or getting lost. Design patented in SA. Green Manufacturing in SA. Fits on most Mobiles.
    The answer to the new Smart Watch.

  • Mario
    April 07 2016, 08:13AM

    Soooo tru its not all bout the money…. Sometimes it’s from the heart…

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