In the past couple weeks, two Shopify online stores have been featured on ABC's hit show Shark Tank. Last friday, an impressive 5.7 millions viewers tuned in to watch entrepreneurs pitch their businesses for a shot at an investment from business moguls: Daymond John, Mark Cuban, Kevin O'Leary, Barbara Corcoran, and Robert Herjavec.
Rachael Mann and Mackenzie Burdick are two sisters who entered the tank pitching their body jewellery business Litter. They asked for $80,000 in exchange for 51% of their company.
So what happened right after the episode aired? We asked Rachael and Mackenzie what the "Shark Tank Effect" was, and they were kind enough to let us share with you the traffic and sales details.
After the show aired Friday night at 8pm EST, over 250,000 visitors flocked to their Shopify store www.littersf.com. That weekend, Litter had their most successful weekend ever, selling over $25,000 in 72 hours. After a successful investment, Rachael and Mackenzie have worked with their new business partners Daymond John and Mark Cuban to grow Litter's sales and distribution across the globe. They've also been contacted by industry leading fashion designers and major publications wanting to cover their designs.
Just weeks earlier, another Shopify ecommerce store, KissTixx, successfully pitched the Sharks, receiving $200,000 for 40% of the company from Dallas Mavericks owner Mark Cuban. KissTixx saw traffic increase of 3,000% overnight to their online store that sells playful mix-and-match flavoured lip balm.