- Start your business
- Look professional and help customers connect with your business
  Business name generator
- Find a domain, explore stock images, and amplify your brand
  Web address
  Stock photography
- Use Shopify’s powerful features to start selling
  Products to sell
  Store themes
- Sell everywhere
- Sell online with an ecommerce website
  Overview
  Features
  Examples
  Themes
- Sell at retail locations, pop-ups, and beyond
  Overview
  Features
- Transform an existing website or blog into an online store
  Overview
- Provide fast, smooth checkout experiences
  Overview
- Reach millions of shoppers and boost sales
  Overview
  Facebook and Instagram
- Stand out with custom commerce
  Overview
- Manage everything
- Payments

Log in

- Start your business
- Look professional and help customers connect with your business
  - Business name generator
- Find a domain, explore stock images, and amplify your brand
  - Web address
  - Stock photography
- Use Shopify’s powerful features to start selling
  - Products to sell
  - Store themes
- Sell everywhere
- Sell online with an ecommerce website
- Sell at retail locations, pop-ups, and beyond
  - Overview
  - Features
- Transform an existing website or blog into an online store
  - Overview
- Provide fast, smooth checkout experiences
  - Overview
- Reach millions of shoppers and boost sales
  - Overview
  - Facebook and Instagram
- Stand out with custom commerce
  - Overview
- Manage everything
- Payments

Copywriting

Illustration of a man with a dark complexion, writing product descriptions. Using sheet music as a metaphor we see an arrow pointing to a shopping cart in the right center of the drawing.

Copywriting

9 Ways to Write Product Descriptions that Inform and Persuade Your Customers

by Henneke Duistermaat
Oct 6, 2019

Common copywriting mistakes.

Copywriting

Are These 6 Common Copywriting Mistakes Costing You Sales?

by Henneke Duistermaat
Mar 31, 2019

a coffee cup with "who?" written on it to represent an about us page story.

Copywriting

The Untapped Potential of About Us Pages (And How to Write Your Own)

by Braveen Kumar
Apr 19, 2018

Copywriting

How Can I Share All My Product Details Without Being Too Wordy?

by Desirae Odjick
Jan 29, 2018

Organizing ecommerce copywriting research

Copywriting

Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales

by Shanelle Mullin
Jun 15, 2017

Copywriting

While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

by Corey Ferreira
Apr 10, 2017

Copywriting

4 Magic Words That Increase Sales

by Mark Hayes
Jan 9, 2013