How would you survive if:
- Someone stole your main product
- And gave it away online to everyone without compensating you
Believe it or not, this was the least of the concerns facing the entrepreneur being featured today when he found himself in the midst of a major transformation; the internet's impact on musicians that required them to abandon their over-reliance on selling albums to generate sales.
But cultivating a social following and monetizing an artist's audience with merchandise rather than records, as this entrepreneur has done, isn't easy and comes with its own pitfalls that must be avoided.
Besides entertaining you with a behind the scenes look at the digital agency behind some of your favorite artists, today's post will also reveal one key merchandising strategy and two tools you can use to 10X sales just like this entrepreneur has done for some of his well known clients...