At its founding, in 2011, Socks For Living aspired simply to make buying socks a little easier.
How times have changed. By 2019, the Melbourne-based company has become the largest online sock retailer in Australia, and to grow at this level requires some stakes-changing technology.
Enter: ecommerce automation. Socks For Living was always adept at email marketing, but it has used Shopify Plus tool Launchpad to automate its customer communication — allowing the company to better target, better execute, and better leverage its most important piece of shopper reachout.
Over Black Friday Cyber Monday, 2018, automation helped Socks For Living boost its sales tied to directly to email marketing campaigns by more than triple the same time a year earlier.
Now it's the new year, the kiddies are heading back to school, and it's time for Socks For Living — emboldened by its first trial run with Launchpad — to really flex its automation muscle.