3 search results for “Richard Lazazzera”

How To Create a Memorable and Shareable Unboxing Experience for Your Brand

How To Create a Memorable and Shareable Unboxing Experience for Your Brand

feature

Last week, we talked about the gap between when someone gets the confirmation email. This week, let's talk about what happens once the product actually reaches their door. 

For ecommerce businesses, the shipped package represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for merchants.

In one recent survey it was found that 52 percent of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging.

In that same study, they found that nearly 4 in 10 consumers would share an image of a package with their social networks if it came in a unique package.

When was the last time you really thought about your packaging and unboxing experience?

Continue reading

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

feature

I don't know about you, but I love the idea of buyer momentum.

Where the excitement of one step in the buyer's journey carries over to the next, and with each interaction, you become more excited to interact with the brand.

I don't know about you, but when I buy stuff online, I tell myself this little story about how life is going to be a little better once my thing gets here. And to be perfectly honest, I'm get a little giddy when I'm walking up to the mailbox and thinking to myself "did it get here today?!"  

Trouble is, nine times out of ten, I find myself disappointed when the product does actually arrive, because it's in the same standard brown packaging, and the company never tries to get me invested more. 

Truthfully, the articles we've published in the last few weeks were to get you thinking about that buyer momentum and working to get would-be buyers "unstuck" as they move through the funnel.

To recap, so far we've covered:

This week, we're going to keep building on the momentum, and show you the three fundamental reasons referral marketing is so powerful.

We'll also dive into some examples of extremely successful referral campaigns, and provide you with seven tactical steps to build a powerful referral marketing engine for your business.

Enjoy the piece. I hope you'll find it useful to building momentum in your business. 

Continue reading

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

How to Create an Organic Ecommerce Instagram Strategy

The business case for Instagram ecommerce is strong.

Advertising is exploding.

And the tools for selling natively are on their way.

Unfortunately, for high-volume merchants, all that paid action rests on an organic ecommerce Instagram strategy that can feel like a total mystery.

Good news. It’s not.

In fact, creating an organic Instagram ecommerce strategy comes down to just five commandments.

These are the Thou Shalts and Thou Shalt Nots upon which everything else you do either stands ... or crumbles.

Continue reading