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Retailers today have never been equipped with more in their marketing toolkit. The rise of omnichannel marketing—which creates a seamless customer experience whether they’re in a brick-and-mortar store or scrolling through Instagram—helps retailers meet shoppers wherever they are. And studies show that it can really drive sales—a 2017 Harvard Business School study found omnichannel shoppers spent 4% more in store and 10% more online.
Here are some insights on how to harness your customer data to sell omnichannel and avoid taking that wrong turn into creepsville:
Singles Day is a glimpse into the future of ecommerce: There’s a lot to learn from the way the manufactured holiday has blossomed into an extreme, nearly instantaneous moneymaker—lessons you can apply to your own growing business.
In just a few years, Singles Day (or 11.11) has grown into a massive, global, cyber retail phenomenon. This year’s Singles Day raked in $38.4 billion USD for Alibaba, the world’s largest ecommerce retail company and founder of the sales festival—smashing the $30.8 billion record set the year before by about 25%.