chapter 1

Getting Started with Email Marketing

The first email message was sent in 1971, from Ray Tomlinson to himself. Today, over 205 billion emails are sent and received every day according to technology research firm, Radicati.

Email isn’t going anywhere and smart business owners know it. Your email list is a business asset that no one can take away from you. It can always be saved and transferred between email marketing service providers as needed.

Your email list is also something that you sell along with your business, since an email list adds significant value in several ways. It allows direct contact with people who have either already spent money on your business, are interested in your product or are very passionate about your industry or niche.

When it comes to the long-term growth of any business, building an email list should be a top priority.

This guide will walk you through how to:

  • Start building an email list for your ecommerce business. 
  • Accelerate your list building efforts through email.
  • Drive more website traffic and sales with strategic campaigns.
  • Improve your email marketing performance over time.

But first, let’s look at why email marketing is so effective for ecommerce businesses in particular.

Next chapter

2. Why Email Marketing is the Key to Ecommerce Success

5 min

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