Social media marketing

Learn social media marketing

Social media is one of the fastest and best ways to grow your audience, introduce new people to your products and services, and expand your positive brand reputation. All it takes to make it happen is social media marketing training from Shopify.


Get in shoppers' social feeds to showcase your brand and products, remove shopping barriers, and build customer loyalty.

Start Shopify free trial
Try Shopify free for 14 days, no credit card required.
Sort by
Thumbnail preview about How to sell without annoying your audience
Tutorial
Shopify Education Team
5m

How to sell without annoying your audience

Watch tutorial
Thumbnail preview about 3 ways a customer avatar can enhance your marketing
Tutorial
Shopify Education Team
3m

3 ways a customer avatar can enhance your marketing

Watch tutorial
Build your brand on Instagram
Course
Jade Darmawangsa
1h 8m

Build your brand on Instagram

Get sales with a killer Instagram strategy. Grow your brand into an empire.

This Instagram course helps you build your account from scratch. Set the right goals. Run highly-targeted campaigns. Give your audience the content they want to see. And get sales.

Learn the tips and tricks that pro marketers use to get views, loyal followers, and sales.

Your instructor is pro social media marketer Jade Darmawangsa. Jade’s social media accounts and ecommerce businesses have been so successful that she skipped college to run her own media brand.

Now Jade helps thousands of content creators launch and grow their businesses.

Start course
Thumbnail preview about Organic content strategies for Instagram
Tutorial
Haley Dashovich
3m

Organic content strategies for Instagram

Watch tutorial
Thumbnail preview about How to use Tiktok for your business
Tutorial
Haley Dashovich
3m

How to use Tiktok for your business

Watch tutorial
Thumbnail preview about Create a consistent content strategy for social media growth
Tutorial
Haley Dashovich
2m

Create a consistent content strategy for social media growth

Watch tutorial
Thumbnail preview about Video equipment for DIY content creation
Tutorial
Haley Dashovich
4m

Video equipment for DIY content creation

Watch tutorial
Thumbnail preview about 6 ways to grow your email, chat, & text subscribers
Tutorial
Shopify Education Team
4m

6 ways to grow your email, chat, & text subscribers

Watch tutorial
Thumbnail preview about Cross promotion on social media
Tutorial
Aidin Robbin
3m

Cross promotion on social media

Watch tutorial
Thumbnail preview about Ask me anything about Instagram with Later
Webinar
Recorded Webinar
1h 2m

Ask me anything about Instagram with Later

Join Lexie Carbone and Nikki Canning from Later for a live discussion on everything Instagram. Creators of the Shopify Compass course How to make money on Instagram, the Later team will join us to answer all of your burning questions on how to be successful in building your brand, understanding new features and setting up your digital storefront for this social channel. Submit your questions in advance ([here!](https://community.shopify.com/c/Compass/Submit-your-questions-here-Feb-11-Shopify-Compass-AMA-about/m-p/1046067?utm_source=compassdotcom&utm_medium=splash&utm_campaign=Instagram_ama&utm_term=compass#M354)) to ensure you crush your Instagram game in 2021.
Watch webinar
Thumbnail preview about How to create a 2021 advertising roadmap
Webinar
Recorded Webinar
1h 2m

How to create a 2021 advertising roadmap

Wondering how best to create and allocate your advertising budget in 2021 after the year that was? In this webinar, Brandon Lupo, co-founder of digital agency Slicedbread will bring historical data from their clients to you, to help provide visibility into yearly trends and the effects of 2020 on advertising channels. We'll help you take those trends and establish monthly budgets to maximize performance.
Watch webinar
Thumbnail preview about Marketing campaigns in Shopify
Tutorial
Lucy Martin
4m

Marketing campaigns in Shopify

Watch tutorial

Learn social media marketing with Shopify

At no point in our history has it been easier for businesses to reach potential customers. While marketers of the past had to deal with newspapers, magazine advertising, television commercials, the dreaded telemarketing, and all kinds of other analogue channels that were inefficient, limited, and costly, digital technology has made it possible to deliver messaging to millions of people in countries all over the world. And the truly incredible thing is that it’s only getting cheaper to do! Social media has changed the way businesses interact with their customers, and the result is an entirely new field: social media marketing. Because online communities have their own cultures, marketing methods have to adapt to them in order to be effective, and that means that as an entrepreneur, you need to learn social media marketing best practices in order to keep up with your customers. Fortunately, you can become an expert, quickly and easily, with free social media marketing training from Shopify.

Whether you’re interested in foundational marketing techniques for social networks or specific, targeted tactics for individual apps like TikTok, Facebook, or Instagram, Shopify has the tutorials that you need to learn social media marketing. Simply choose a topic that appeals to you and click the play button to get started—every Shopify streaming video lesson is completely free and ready for you to start at any time.

How can I learn social media marketing at home for free?

The best way to learn social media marketing at home is with a quick and concise tutorial from Shopify. Each lesson is hosted by a Shopify expert who understands your needs as an entrepreneur, making it possible for you to learn all kinds of great tips, tricks, and best practices in just a short time. Plus, Shopify's tutorials are 100% free—you don’t even have to sign up. Just choose a topic that will help your business and click the play button to get started.

How long will it take to learn social media marketing?

The time it takes to learn social media marketing is entirely up to you. Start with a quick, one-minute lesson on something specific, or set aside some time to work your way through a variety of tutorials of between one and five minutes each. With Shopify’s social media marketing training, it’s easy to curate your own learning sessions, go at your own pace, and work around your busy schedule.