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As a designer or developer, it’s your job to discover creative solutions for your clients’ most pressing challenges. Your perceived value and the success of the websites you build are dependent on your ability to help clients overcome challenges and achieve their goals.
That’s why a successful website needs to do more than just drive traffic and engagement — it should persuade and motivate your client’s visitors to behave in a way that satisfies their business needs. In the words of Paul Boag:
You can design the most beautiful websites ever and win endless design awards, but if you don’t persuade users to take action, your design has failed.