45 search results for “Paul Boag”

Paul Boag Shares a Favorite Ecommerce Project

Paul Boag Shares a Favorite Ecommerce Project

feature

In Part 1 of my interview with Paul Boag, we discussed the importance of making a name for yourself in the web industry. Content marketing has played a key part in his own success and that of the agency he co-founded, Headscape.

Of course, getting the “gig” is only the first hurdle – you have to deliver good work too. In this excerpt, I ask Paul about his experiences working on ecommerce projects. What follows is an illuminating and unusual insight into an ecommerce site catering for a demographic where the typical user is over 60.

Continue reading

Paul Boag on Content Marketing & How to Start Your Blog

Paul Boag on Content Marketing & How to Start Your Blog

feature

Paul Boag has been working on the web since 1994. He was one of the original founders of Headscape, a UK digital agency, and is a well-known and respected author, blogger and conference speaker. He’s also co-host of the long running, and perhaps the original, web design and business-focused podcast BoagWorld.

In this interview with Keir Whitaker, Paul shares why content marketing is here to stay, tips on improving your writing process, and why you should get comfortable with public speaking.

Continue reading

Why You Should Specialize in Ecommerce Design

Why You Should Specialize in Ecommerce Design

Why You Should Specialize in Ecommerce

Chances are, you have read an article saying you must specialize as a web designer to survive. This seems to have become the mantra of the modern web movement. But why is that the case? And what should you specialize in?

There is a lot about ecommerce that makes it an attractive area to choose. Paul Boag walks us through the reasons why focusing on ecommerce can be beneficial to your business.

Continue reading

You’re Nothing Special: How to Stand Out in a Crowded Marketplace

You’re Nothing Special: How to Stand Out in a Crowded Marketplace

How to stand out in a crowded marketplace: Email

With so many web designers and agencies out there, how do you stand out from the crowd? Paul Boag discusses the tough reality that there are thousands of agencies out there, just like yours, and delves into how to really differentiate your business from the masses.

In this article you will learn:

  • Three tactics to set your web design agency apart.
  • How to implement these tactics.
  • Why you should stop obsessing over your website.

Continue reading

How Driving Quality Traffic Will Boost Conversion

How Driving Quality Traffic Will Boost Conversion

One of the biggest reasons for a poor conversion rate is that a website receives the wrong kind of visitor. This is because too often digital marketing is measured by the amount of traffic it drives, rather than the quality of that traffic.

In this post, you will learn:

  • How to identify and remove failing channels
  • How to carefully consider who you want to target and tailor your marketing to
  • How to know where your site sits in the user journey, so you drive people to the site at the right time

Continue reading

Is Your Mental Model a Confusing Mess to Users?

Is Your Mental Model a Confusing Mess to Users?

mental model

A mental model is your understanding of how the world works based on your own personal experiences. This set of assumptions can influence how you present information. When your users have a different mental model than you, this can lead to misinterpretations.

In this post, you will learn:

  • The impact mental models can have on the products you build
  • How you can use card sorting to replicate your users’ mental models
  • How to validate your choice of terminology and design to connect with users

Continue reading

Grow your business with the Shopify Partner Program

Learn more