The email marketing needs of your clients are determined by the kind of business they're in. With subscription-based businesses, email marketing presents new opportunities to engage and retain your client's customers. Learn the particulars of designing email marketing campaigns for subscription-based businesses.
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No other method of traffic acquisition is capable of reaching your client’s customers quite like email. But how do you make your client’s emails stand out in crowded inboxes? Learn how email personalization will improve your open and click through rates, and how to use analytics to create highly relevant, high converting emails.
Web analytics serve many useful purposes in creating, maintaining, and improving websites. This data is most often used to analyze who your client’s visitors are and what they do on a website, but the far less common use of analytics lies in its power to reveal design flaws. Useful information uncovered this way can directly or indirectly improve a website’s ability to attract and convert visitors.
In this article you'll learn:
- Useful metrics to consider when reviewing your website design.
- How to use analytics to identify problems with cross-device and cross-browser compatibility.
- How to use site speed reports and session duration reports to spot design issues.