Sell to the person behind the persona.

Learn how to use consumer psychology to reach every buyer segment with personalized marketing and content, based on the latest buyer trends.

The cover of the the Guide to Consumer Psychology

Understand what motivates your buyers. Move your bottom line.

Create shopping moments everywhere

Nudge your shoppers to check out in store or online with an all-encompassing omnichannel marketing strategy.

Upsell with a personal touch

Increase how much your customers buy per order by targeting them with the right promotions at the right time.

Compel them to keep buying

Build life-long brand evangelists who fall in love with your products—and keep buying them.

Target your customer segments for sales that hit the mark.

73%
of North American shoppers stick with brands they know
85.7%
of consumers prefer to shop in physical retail stores

Psych up your customers to shop with The Guide to Consumer Psychology.