Salsify empowers brand manufacturers to fuel the product experiences consumers demand on Shopify Plus and anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint.
- Lisboa, Portugal
Jordan Ste. Marie, Director, eCommerce Marketing & Media, Dr Pepper Snapple Group
“Our first meetings with Salsify was eye-opening. They had all the capabilities and agile functionalities that we need to dynamically manage our digital product content — it was a no-brainer.”
3 Goals for Your Content Strategy
Creating an effective digital content strategy is a mixture of digital elements. The rapid evolution of digital has meant that your e-commerce content strategy must work harder to help your product stand out from the rest of the market. Here are three goals to address this year.
Is Your PIM Built for Modern Commerce?
Whether you use a Product Information Management (PIM) or Master Data Management (MDM), it's worth a serious look at how your data is organized. The goal is to bring more efficiency in your marketing supply chain and power your modern commerce needs.
5 Ways to Win Trust on the Product Page
Even buyers that prefer purchasing items in-store start with the search bar. Consumers prefer to research products online, and they need to build trust in your brand. Improving your product page starts by delivering an engaging experience. Focus on these 5 critical elements to win that trust.