5 search results for “Altaira Northe”

Introducing New Products: Tactics to Ensure New Lines Will Land With Customers

Introducing New Products: Tactics to Ensure New Lines Will Land With Customers

Woman creating new product | Shopify Retail blogWhen you’ve already got a successful line of products on the market, bringing something new to your customers can feel daunting. How will the new product land? Should you just stay in your lane? What if your customers aren’t interested?

While these are normal questions that likely clutter your brain, it is possible for retailers to stack the proverbial deck in their favor when it comes to releasing new products.

In this post, we’ll walk you through some tried-and-true techniques to successfully launch a new product or collection with your existing brand.

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Markets, Fairs, and Festivals: How to Choose the Right Events for Your In-Person Sales

Markets, Fairs, and Festivals: How to Choose the Right Events for Your In-Person Sales

Craft fairs, farmers markets | Shopify Retail blogThe idea of taking your online business into the real world can be daunting. There are all sorts of considerations and costs in setting up a brick-and-mortar operation that you simply don’t have to consider when your shop is all online.

Lucky for you, there are some lower-risk entry points to test out in-person sales and connect with your customers in real life. Craft fairs, farmer’s markets, and local festivals are a great way to hawk your wares without the pressure of signing a lease. That being said, the time and money put into selling at these events can quickly add up.

Never fear — we’ve put together a guide to help you navigate the process of finding and applying for spots at different markets, along with a list of things to consider when choosing the fair or market that’s best for your brand.

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Selling On the Go: The Must-Have Equipment for Markets, Fairs, and Festivals

Selling On the Go: The Must-Have Equipment for Markets, Fairs, and Festivals

Selling on the go | Shopify Retail blogSelling your products at markets, fairs, and festivals is a great way to get your online business into the offline world.

Once you’ve chosen the perfect sales event, and got your market booth game on lock, you’re ready for IRL retail sales, right? Wrong. To make your (and your customers’) offline sales experience run as smoothly as possible, it’s important to remember all of the odds and ends you’ll need to actually track your sales. How will your customer pay in real life? Will you accept credit and debit cards? Are your products barcoded and do you have your SKUs straight?

Depending on what payment methods you’re accepting, and how you track your inventory, you may have different hardware needs for selling your products. So, before getting started selecting hardware for your booth or table, it’s important to figure out your needs.

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How to Write a Basic Business Plan for Your New Retail Startup

How to Write a Basic Business Plan for Your New Retail Startup

Retail business owner, business plan | Shopify Retail blogThere are many reasons to write a business plan for your retail venture. For example, a business plan can help you get funding. Writing a business plan can help you get advice from more seasoned business owners. A plan can also help when you’re negotiating a commercial lease. Or it can simply give you a clear vision and a course to steer toward.

But where do you start with a business plan? While you’ll be able to compile some of this information yourself, it will require a certain amount of market research if you’d like to make your business plan as accurate (and useful) as possible.

The good news is that you don’t need a 400-page document to enjoy some of these benefits. Creating a business plan can seem like an overwhelming and daunting task, but it doesn’t have to be. Even just collecting a few relevant sections of information can help you formulate a skeletal business plan to jumpstart your retail venture.

That’s why we’ve put together an outline for a bare-bones business plan to get you started. Here are the crucial components of a basic business plan with some guidance on how to compile the info you need.

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Product Packaging: How to Design Every Element of Your Unboxing Experience

Product Packaging: How to Design Every Element of Your Unboxing Experience

Product packaging | Shopify Retail blogPackaging is more than just a way to get your product from A to B — it’s also an incredibly valuable customer touchpoint. In today’s age of “Instagrammable” moments and unboxing videos, your retail product packaging is also a great way to get extra marketing mileage for your brand.

Here, we’ll take you through the process of creating stellar product packaging for your product, from creating materials that make sense for your brand all the way through the shipping process.

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