Chances are that you’ve gone through a self-checkout line in a store at some point. You scan each of your items, bag them, and pay without the assistance of a cashier. A pretty straightforward concept, right?
As it turns out, self-checkout lines were just the first step in what has become a major technology-based revolution in the way that shoppers pay in brick-and-mortar retail environments. But self-checkout is just one evolution in the payment process. There’s no shortage of new tech solutions working to make the retail experience as painless as possible.
It’s no wonder retailers are attempting to innovate the checkout process — customers consistently report that making a purchase is the most painful part of the shopping experience. Although more than two-thirds of people still prefer to shop in-store, more than 70% of surveyed consumers said the checkout experience is their biggest pain point. Long lines and lengthy wait times at checkout are major reasons that some customers have turned to online shopping.
But some brands are taking a crack at making the checkout process less painful. From self-checkout kiosks to mobile point-of-sale systems to getting rid of checkout altogether, these retailers are hustling to keep customers happy and encourage more sales in-store.