Here at Shopify, our prime directive is to “Make Commerce Better for Everyone.”
This credo will only stand strong if we speak to the needs of entrepreneurs who want to sell everywhere — whether it’s online, at an event, or a brick and mortar storefront.
Entrepreneurship is deeply rooted in in-person sales. Even today, more retailers and market merchants hawk their wares from booths at craft shows, on tables nestled in rows at community flea and farmer’s markets, or in a physical shop on Main Street.
Consumers still crave face-to-face interactions, and want to buy from an expert — someone who can offer a solution to a problem or access to a lifestyle rather than simply selling a widget. Obviously, it’s difficult to achieve that kind of experience when buying through a screen online.
So, what’s the bottom line here? At the end of the day, a sale is simply one person buying from another. People buy from people. And we'll tell you why that matters.