The Sheet Society started as a purely online business with a loyal following powered by Shopify. But when a prime location opened up in Abbotsford, Melbourne, the timing was right for the business to leap into bed with physical retailing with a view to expansion. To achieve a unified customer experience on every shopping channel, The Sheet Society turned to Shopify POS.
Linking Shopify and Shopify POS across online, its physical location and pop-ups has been seamless. Now, the bedding retailer has a 24% return customer rate, and a conversion rate of 2.4%, thanks in part to a unified online and offline shopping experience.
The Sheet Society was dreamt up by Hayley and Andy Worley in 2017, after they thought industry innovation had stalled. They realised a bed is the main feature of any bedroom and needs a suitable wardrobe to make it a happy place.
The business offers a number of innovations to what was a sleepy industry, including its Bed Builder, an augmented-reality tool to allow customers to see how a chosen combination looks on their bed using their iPhones.
In store, The Sheet Society offers take home fabric switches, pre-booked bed styling appointments, and will make up a bed in store with a customer’s chosen combination. One customer even brought in their actual bed head!—
Since the Sheet Society already used Shopify for its online store, the choice to use Shopify POS to power its physical stores was easy. They looked to Shopify POS to increase their sales and create a unified feel for customers both in-store and online.
We chose Shopify POS because of the unified customer experience it offers. All the data we need on our customers, sales, inventory, and staff is right there—and the reporting works across each of our store locations as well as our online store. It's seamless. We’re spoilt, I think, because we never used anything else.
In bed with Shopify
After two years of successful online retailing, the timing was right to branch into physical retail. Customers wanted to see and feel the product, and know how the styling would work on their beds before purchase.
In 2019 The Sheet Society moved into a warehouse space and renovated it, implementing Shopify POS.
Success was instant. There was a line around the block on opening day. Since then, The Sheet Society recently opened a pop-up in Chadstone in Melbourne, and has plans to open pop ups in other cities such as Sydney. As Hayley & Andy continue to expand their business, they will lean on Shopify POS to ensure they continue to offer a unified experience to their customers.
Waking up to success
The success of the physical stores has actually boosted online sales. Now, the Sheet Society has a 50% in-store conversion rate, a 24% return customer rate, and an online conversion rate of 2.4%.
The Sheet Society can also send carts in POS when a customer visits the store and is considering a new look for their bed, but wants a style that will complement their existing linen. By preloading the consumers’ personalised shopping cart and sending it over email, the customer can review their selected products at home, before making a purchase.
Other benefits include the ability to do clienteling thanks to a shared customer history, and shared inventory across sites. With ship from store and click and collect, and harmonised discounting codes now being used, The Sheet Society is waking up to success.
Using Shopify gives us trust and peace of mind that everything just works. Integration was done in two clicks. Now, we use it for our customer database, click and collect across multiple locations, returns management, and discounting codes.
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