Two friends in Chicago (Jimmy and Chris) loved participating in big group bike rides. They noticed the different ways that people would listen to music on their bikes: headphones (dangerous), boomboxes duct-taped to the handlebars (unreliable), and music-trailers (cumbersome and expensive).

They decided that there was a market for a powerful, reliable, easy-to-use bike speaker. So they set out to build one. And a couple years and many prototypes later, Jimmy and Chris launched BikeBeatz.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

Our first sale was to a co-worker of Chris who noticed Chris's BikeBeatz and bought one on the spot. Our second sale was to a Pedi-Cab (bike richshaw driver) who noticed Jimmy's BikeBeatz during a big group bike ride in Chicago. Since then, all of our sales have been through word-of-mouth or people seeing our ads on Facebook or Google.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We use Shopify for our website and payment collection, we use Google for our email domain. We advertise on Facebook and Google. We don't use any shipping tools - we pack each BikeBeatz ourselves and take it to the USPS store down the street.

What are your top recommendations for new ecommerce entrepreneurs?

Make it a goal to post one picture/story/link to social media every day to stay relevant to your potential customers. Facebook advertising is cheap and effective - use it. Search twitter for people who are tweeting about your product or similar products - and respond directly to them. Always carry a business card on you. Also, people love sales

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