Higgins Would Be Proud

Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

My co-founder and I both went to Parsons School of Design. We've always loved apparel as a medium for great design. We try to keep our manufacturing process as close to home as possible. Our dog hoodies are made in Montreal and we are proud to announce that this season our clothes are manufactured, designed, and printed in Toronto. We wanted to make a conscious effort to support our local network.

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How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

We decided to sell at several local markets when we first started out. This was a great way to get our name out there at a grassroots level. The next time we showed up to one of these markets and saw people wearing our gear, we knew we were on to something. We pride ourselves on posting engaging content on social media, and our fans on Facebook have been growing steadily. With that being said, most of our sales come from either wholesale or consignment via retailers in the Toronto area.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

Shopify has been a great way to monitor inventory and update stock on the fly. The Shopify reader is also a fantastic way to take orders at markets. We typically ship within 1 or 2 business days from our local post office. All HWBP orders are delivered in their very own 'doggy bags.'

What are your top recommendations for new store owners?

Always make a point to stay engaged with your audience. Creating and maintaining a dialogue with them through social media is vital. Thinking of launching a new product? Find out what your fans think before you decide to stock up.

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