
1. Chapter 1: The 5 Rules No One Tells You About Retail

2. Chapter 2: How to Determine Your Target Market

3. Chapter 3: Location, location, location

4. Chapter 4: What will you sell?

5. Chapter 5: Retail is a Numbers Game

6. Chapter 6: The Key to Effective Store Merchandising

7. Chapter 7: How to Be a Retail Buyer

8. Chapter 8: Smart Recruiting for Retail

9. Chapter 9: The Retail Sales Cycle

10. Chapter 10: Running a Successful Sale and Event

11. Chapter 11: The Future of Retail - Omni Channel
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